How to Be Clutch, Overcome Doubts, Avoid Choking, and Perform When it Matters Most
"A wise, entertaining book...winning is about unshackling ourselves from our expectations. Highly recommend!"
Adam Alter
New York Times Bestselling Author of Irresistible
"If you feel like you're constantly chasing success without ever getting anywhere, you need this book."
Liz Fosslien & Mollie Duffy
National Bestselling Authors of No Hard Feelings
"A propulsive tour of how modern life has left us in a perpetual state of defensiveness...and how to break out of the rut and chase your biggest goals with vigor."
David Epstein
New York Times Bestselling Author of Range
"A breath of fresh air that teaches how to shift the focus from external achievements to inner fulfillment. It’s an essential read!"
Amy Morin
National Bestselling Author of 13 Things Mentally Strong People Don’t Do
Step 1: Get Your Copy of Win the Inside Game...
Step 2: Claim Your Bonuses!
Order the book, then fill out this form to receive the following bonuses!
Free Guides on:
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- Navigating youth sports.
- How the Information we consume is making us stressed!
- Understanding why we choke under pressure and what we can do about it.
- How to lead and motivate for sustainable performance.
- The biology of winning and losing.
Bonus Chapters:
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- Lessons from a failed phenom.
- How whistleblowing redefined courage.
Free Trial of The Growth Equation's Academy for Human Performance.
The Magness Method: Exclusive video walk through of a running training plan.
Who is this book for?
- The athlete who underperforms under pressure, crumbling when the stakes are high and unable to access their true capabilities.
- The leader struggling with imposter syndrome, constantly doubting their abilities and fearing they'll be exposed as a fraud.
- The perfectionist who feels paralyzed by the fear of failure, unable to take risks or pursue their dreams because they're afraid of making mistakes.
- The parent who is lost in conflicting information on how to help their child harness their gifts.
- The person who has more to give, sensing untapped potential within themselves but struggling to break free from self-doubt and limiting beliefs.
- The high achiever who can't turn it off, constantly striving for success but finding themselves burnt out, anxious, and disconnected from what truly matters.
- The person who constantly chases external validation, and feels like they can’t let go of a world that often prioritizes gain and fame over all else.
- Those who are struggling to do the right thing, to find the COURAGE to stand up, when they know deep down they should.
About The Book
Win the Inside Game answers the question I kept getting from readers of my work, “What do I do if I’m stuck underperforming, succumbing to the pressure, and not fulfilling my potential? Not just in sports but in work and life. I feel stuck.”
Win the Inside Game is the answer. It’s how to find courage, come through in the clutch, and strive to our fullest without succumbing to the fear of failure, doubts, insecurities, and overwhelm that so many of us feel.
What I discovered is that our brain is predictive. When everything around it says we don’t measure up, don’t belong, and are constantly judged, our brain acts accordingly. We live in survival mode, and fear takes over. It’s why athletes choke, people shy away instead of standing up, and many of us seek out the comfort of the superficial instead of taking on meaningful pursuits with people we love and support. We’ve got to rewire our brains to make better predictions. So that we have the security to take risks and the freedom to fulfill our potential. We all want to perform our best when it matters most.
Yet, all too often, the pressure gets us and we shy away when we should stand up, or we feel lost and overwhelmed. We know we’re capable of more. That's where Win the Inside Game comes in.
Win the Inside Game teaches us how to break free from our doubts and insecurities, deal with underperformance and choking, and come through in the clutch.
I go broad and deep on this book. We cover everything from the biology of competition and how hormones impact winning and losing, to exploring how motivation style determines whether phenoms make it to the next level or not, to what kids can teach us about persistence, to diving into history and finding the lesson we all missed from the father of capitalism Adam Smith, to understanding the science of how those around us impact not only our ability to perform but also our beliefs and values.
In other words, it’s jam packed. Whether your pursuits are athletic, artistic, academic, business, or anything else, I promise you that there will be lots of fascinating insights that are actionable for your life!
Praise for Win the Inside Game
"Win the Inside Game is a propulsive tour of how modern life — from credit reports to TikTok — has left us in a perpetual state of defensiveness. Magness deftly guides the reader in how to break out of the rut of feeling threatened and chase their biggest goals with vigor."
-David Epstein
New York Times bestselling author of Range and The Sports Gene
"WIN THE INSIDE GAME is a wise, entertaining book that makes the excellent case that winning is more about unshackling ourselves from our expectations and knee-jerk defensiveness than it is finding minuscule competitive edges and flavor-of-the-month performance hacks. Highly recommend!"
-Adam Alter
New York Times bestselling author of Irresistible and Anatomy of a Breakthrough
"If you feel like you're constantly chasing success without ever getting anywhere, you need this book. Packed with relatable stories and science-backed principles, Win the Inside Game is an essential guide for learning how to build a healthy and personally meaningful life. Magness gives clear, practical advice for how to stop simply surviving and start thriving."
-Liz Fosslien and Mollie Duffy
Co-authors of the bestsellers No Hard Feelings and Big Feelings
"Win the Inside Game is a breath of fresh air that teaches how to shift the focus from external achievements to inner fulfillment. It’s an essential read for anyone interested in self-discovery and meaningful success."
-Amy Morin
Author of 13 Things Mentally Strong People Don’t Do
"The lessons Steve shares in WIN THE INSIDE GAME were learned through real-life experience, and his authority comes from the fine example he sets with the principled way he lives his life. When faced with difficult choices, Steve has always chosen the most ethical path, even when it required tremendous personal sacrifice. As a coach, he’s seen the ways that competitors can become their own worst enemies by fixating on the wrong things, and in WIN THE INSIDE GAME, he shows readers how to achieve success by focusing on the things that truly matter."
-Christie Aschwanden
“Nobody distills the hidden principles of high performance better than Steve Magness. But WIN THE INSIDE GAME isn’t just about achieving success; it’s about finding happiness along the way, which is far more important.”
—Alex Hutchinson
Author of Endure
About the Author
Steve Magness is a world-renowned expert on performance, author of the bestselling Do Hard Things and Peak Performance.
He is the co-host of the podcast Farewell, and co-founder of The Growth Equation, an online platform dedicated to the understanding and practice of performance and well-being. He has written for The Atlantic, Runner’s World and Sports Illustrated, and he has been featured in The New Yorker, Wall Street Journal, the New York Times, on NPR, and others.
Magness has served as a performance coach and speaker for teams and individuals in the MLB, NFL, NBA, NHL, the US military, and numerous companies and organizations. Once upon a time, he ran a 4:01 mile in high school. He lives in Houston, Texas.